There are a lot of reasons why companies should hire a PR agency. For one thing, if you're a startup or new company coming into a world full of competitors and chaos, you'll need some experts to guide you through the terrain and help you stand out from the massive crowd. Here are 3 reasons why a PR agency may be right for you:
- They will keep your story honest (if they're good): While your company or product may really be the best thing since sliced bread, good PR agencies will temper your enthusiasm and inject some realism into your brand strategy. Why, you ask? Because that's exactly what you need. Bad PR agencies fluff the truth and boost your ego to no end, even if that means being dishonest. If an ego boost is what you need, you should probably call your mother. The more honest and real you are about your business and PR goals, the more of a chance you will have to succeed and truly become the best thing since sliced bread.
- They have the right relationships: Sure, you have a lot of friends. Maybe you were prom queen. Maybe you were ASB president. Maybe you have over 2,000 friends on Facebook - but are these friends helping you get the right people talking about you? Probably not. PR agencies have years of working with media and influencers on their belt. Although this doesn't necessarily mean that they will always get you media coverage, it does mean that they have more access to the right people than you do.
- They're good storytellers: In a world where people now have a shorter attention span than goldfish, you need a good storyteller and communicator that will be dedicated to grabbing peoples' attention within a few seconds. The one quality that I think all good PR people need to have is communication. Good PR agencies know how to write, speak and converse about your brand in a way that won't easily be forgotten.
Although there are plenty of other reasons why you probably need to hire a PR agency for your business, these are just a few to get your started thinking about it.